Midjourney is an AI generation service known for producing images with a strong, recognizable aesthetic and high visual quality, and it has built a large user base among artists, designers, and hobbyists. Historically it ran entirely through a Discord bot where users typed prompts and received image grids, and it has since added a full web application with a gallery, an editor supporting layering and region-based edits, and tools like style references and character references for keeping a consistent look or character across many images. In 2025 the company shipped a major new image model and entered video generation with a model that animates still images into short clips, currently on the web. Midjourney is an independent, self-funded company with no outside venture investment, and it also produces the Niji model line focused on anime and illustration styles in collaboration with another studio. There is no free tier; Midjourney is sold entirely through paid monthly subscriptions at several levels that differ in how much generation time and how many concurrent jobs are included, with higher tiers adding a stealth mode that keeps generations private and more fast-mode hours. The company runs regular community sessions where it discusses roadmap and gathers feedback, and it has spoken publicly about ambitions in real-time and 3D generation beyond still images.