Recraft

Recraft is an AI image generation tool aimed at designers and brand and marketing teams rather than general consumers, with an emphasis on control and consistency. It runs on Recraft's own image model and can produce raster images, true vector graphics, icons, mockups, and 3D-style renders, with precise control over where text and elements appear on the canvas, which is a common failure point for other generators. Its brand features let a team define a custom visual style from reference images and then generate new assets that match it, so a campaign's imagery stays coherent, and it includes editing tools for inpainting, background removal, upscaling, and adjusting existing images. Recraft provides an infinite canvas workspace for iterating and organizing generations, plus an API for teams that want to generate assets programmatically. It has grown to millions of users and counts design and marketing teams at large companies among its customers, and it raised a Series B in 2025. Recraft offers a free tier with a daily allowance of credits, and paid subscription plans that add more credits, private generations, higher resolution, team features, and API access. Recraft also maintains a community gallery and style library where users publish and reuse visual styles, and it supports exporting generations as editable SVG, PNG, or Lottie assets for use in design tools.