Upfluence

Upfluence is an all-in-one platform for running influencer and affiliate marketing programs, letting a brand manage the whole lifecycle of creator partnerships in one place. It offers three ways to find creators: a searchable database of millions of influencer profiles across Instagram, TikTok, YouTube, and other platforms with audience and engagement data; an opt-in creator marketplace where influencers apply to work with brands; and a technology it calls Live Capture that identifies influential customers from a brand's own e-commerce and CRM data so existing fans can be recruited as advocates. From there, teams handle outreach and negotiation, send briefs and products, generate contracts, pay creators, and track results, including sales attributed through personalized coupon codes and affiliate links. Founded in 2013, Upfluence works with more than a thousand brands, including large consumer companies, and has evolved toward an AI-assisted creator marketing platform. It is aimed at e-commerce and consumer brands that want to scale creator partnerships and tie them to revenue rather than just reach. Upfluence is sold as a paid platform with custom pricing based on the number of users, the scale of the program, and which modules a brand uses.