Modash

Modash is an influencer marketing platform that helps brands discover relevant creators across Instagram, TikTok, and YouTube and analyze their audience quality and engagement before reaching out to start a partnership, replacing a largely manual process of scrolling through social platforms and guessing at whether a creator's audience is genuine and relevant to a brand's target customer. Its search tools let brands filter creators by audience demographics, engagement rate, follower count, and niche, surfacing influencers who actually match a brand's target customer profile rather than only those with the largest raw follower counts, which don't necessarily correlate with genuine influence over a relevant audience. Modash's audience analysis includes fraud and fake follower detection, flagging creators whose follower base shows signs of bot activity or purchased followers, which protects brands from paying for sponsored content that reaches a largely fake or disengaged audience rather than real potential customers. Once a brand identifies relevant creators, Modash's outreach and campaign management tools help track communication, content approval, and payment across a campaign involving multiple creators, and post-campaign reporting measures actual reach, engagement, and estimated impressions delivered relative to what was paid. The platform is aimed at brands and marketing teams running influencer marketing campaigns who want a more data-driven, less manual approach to creator discovery and vetting than searching social platforms directly themselves.