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Termly helps small businesses and website owners generate legally-oriented privacy policies, terms of service, cookie consent banners, and other compliance documents required under regulations like GDPR and CCPA, without needing to hire a lawyer to draft each document from scratch for a website that may not have the budget for dedicated legal counsel. Users answer a guided questionnaire about their business, the data they collect, and the tools they use, such as analytics or advertising platforms, and Termly generates a customized policy document that reflects those specific practices rather than a generic boilerplate template that may not actually match what the business is doing with visitor data. Its cookie consent management tool automatically scans a website to detect which cookies and tracking scripts are actually running, then generates a compliant consent banner that blocks non-essential cookies until a visitor gives consent, which is a specific technical requirement under several privacy regulations that a simple static policy document alone doesn't satisfy. Termly also monitors for changes in privacy law and prompts users to update their documents when relevant regulations change, since compliance obligations aren't static and a policy written once and never revisited can quietly become outdated. The platform is aimed squarely at small business owners, bloggers, and website operators who need functional legal compliance documents without ongoing access to a privacy attorney for routine policy maintenance.