Plausible

Plausible is a lightweight, open-source web analytics tool built as a privacy-friendly alternative to Google Analytics. Its tracking script is a fraction of the size of common analytics tags, so it loads quickly and does not slow down a site, and it deliberately collects no personal data: there are no cookies, no persistent identifiers, and no cross-site or cross-device tracking, which means sites using it generally do not need a cookie consent banner and are compliant with regulations like GDPR and CCPA by default. The dashboard is a single page showing visitors, page views, sources, top pages, countries, devices, and goal conversions, with optional funnels, custom events, and campaign tracking, and it can be made public to share openly. Plausible is released under a copyleft open-source license and can be self-hosted for free, while the company runs a paid managed cloud where all data is processed and stored on servers operated by European companies. It has thousands of paying customers, including well-known technology companies and open-source organizations, and funds its development entirely from subscriptions rather than venture capital. Cloud pricing is a paid monthly subscription based on the number of page views tracked across a customer's sites.