Openly

Openly is an insurance technology company offering homeowners insurance distributed exclusively through independent insurance agents rather than sold directly to consumers. Its pitch to agents is speed and simplicity: with just a name, date of birth, and address, an agent can pull a bindable quote in seconds, because Openly fills in the property and coverage details behind the scenes from data rather than asking dozens of questions. Its policies are designed to be comprehensive by default, aimed at owners of higher-value homes, with high coverage limits and fewer of the coverage gaps that require endorsements elsewhere. Openly builds the underwriting models, pricing, technology, and agent tools, and partners with reinsurers to back the risk. The company operates in a growing number of US states and raised a large financing round in 2025, led by investors including the investment arm of a major global insurer, to fund expansion. Openly is not sold to individuals directly; a homeowner works with an independent agent who represents Openly among other carriers, and the customer pays an insurance premium set by Openly's rating for their home and coverage choices. Openly also builds tools that let agents compare its quote against other carriers and bind coverage without leaving their existing quoting workflow, which is central to its distribution strategy.