Loops

Loops is an email platform built specifically for software companies, handling marketing campaigns, lifecycle and behavioral email, and transactional messages in one product instead of the usual split between a marketing tool and a separate developer email service. Teams import contacts or sync them from their product and data warehouse, then build broadcasts for announcements and newsletters, and automated flows, which Loops calls loops, that trigger from events, user properties, and time delays to send onboarding sequences, trial reminders, re-engagement messages, and receipts. It emphasizes a clean, fast editor, good deliverability, and simple analytics, positioning itself against both heavier marketing automation suites that feel excessive for a startup and bare transactional APIs that lack a campaign interface. Loops provides an API and integrations so developers can trigger emails from their application and marketers can manage the content and timing without engineering help. Founded in 2022 and part of a Y Combinator batch, it has been adopted by a large number of startups, particularly other early-stage software companies. Loops offers a free tier with a monthly sending limit, and paid plans that scale by number of contacts and unlock higher volumes, more team members, and advanced features.