Iterable

Iterable is a cross-channel customer engagement platform that lets marketing teams design and automate campaigns across email, SMS, push notifications, in-app messages, and web, coordinated from a single visual journey builder. It positions itself as engineering-built, with flexible data ingestion so behavioral events and profile attributes from a company's own systems can drive segmentation and personalization without heavy technical work, and it includes experimentation, send-time optimization, and analytics tying engagement to outcomes across the customer lifecycle. Iterable is used by consumer brands in retail, media, travel, fintech, and other categories that need lifecycle messaging at scale, from onboarding and retention to re-engagement. In 2025 it introduced Nova, a suite of AI agents intended to handle the repetitive parts of campaign work, assembling a campaign, checking it, and optimizing it after launch, and it reports that the large majority of its customers used those agents during peak holiday programs. The company has surpassed a trillion customer interactions on the platform and continues to grow in the enterprise marketing space. Iterable is sold as a paid platform, typically on annual contracts priced by number of contacts or active users, message volume, and the channels and AI features included.