Braze

Braze is a customer engagement platform used by consumer brands, especially those with mobile apps, to orchestrate personalized messaging across channels. It ingests real-time behavioral and profile data from apps, websites, and other systems, then lets marketers build segments and multi-step journeys, which Braze calls Canvas, that reach customers through push notifications, in-app messages, email, SMS, WhatsApp, content cards, and web messaging, with timing and content tailored to each person. The platform emphasizes real-time triggering and streaming data so messages respond to what a user just did, and it includes experimentation, frequency capping, and analytics on campaign and revenue impact. Braze has invested heavily in AI, adding tools for content generation, send-time and channel optimization, and agent-style features that help build and tune campaigns. It operates at very large scale, processing trillions of data points and messages a year, and is recognized by analysts as a leader among multichannel marketing platforms. Braze is publicly traded and used by media, retail, fintech, food delivery, and other consumer businesses. It is sold as a paid enterprise platform with usage-based pricing driven by monthly active users or contacts, message volume, and the channels and add-ons a customer selects.