Ecwid

Ecwid, by Lightspeed, is an ecommerce platform designed to let a business add a fully functional online store to an existing website, whether that site is built on WordPress, Wix, Squarespace, or a fully custom site, rather than requiring a business to migrate to an entirely new website platform just to start selling online. A store built in Ecwid can also be sold across multiple channels simultaneously, including Instagram, Facebook, and Amazon, with inventory and orders synced centrally so a small business doesn't have to manually update stock levels across five different sales channels every time an item sells. Its checkout supports major payment processors and handles tax calculation across different jurisdictions automatically, which matters for small businesses that don't have a dedicated finance team to keep up with changing sales tax rules as they start selling into new regions or countries. Ecwid's mobile app lets store owners manage orders, inventory, and customer messages from a phone, which is particularly useful for small retail and local businesses managing ecommerce alongside an in-person storefront. Because it's designed to embed into an existing site rather than replace it, Ecwid is popular with small businesses and bloggers who already have web presence built elsewhere and want to add ecommerce capability without a disruptive full website rebuild.