Adapty is a platform for managing and growing in-app subscription revenue on mobile apps. Its SDK handles the mechanics of in-app purchases and subscriptions across iOS, Android, and other platforms, including receipt validation, entitlement management, renewals, refunds, and restoring purchases, so developers do not have to build and maintain that billing logic themselves. On top of that, Adapty provides a no-code paywall builder and remote configuration so product teams can change paywall design, pricing, and offers without shipping an app update, and run A/B tests to see which paywalls and price points generate the most revenue and retention. It offers subscription analytics with cohort metrics, lifetime value, churn, and predicted revenue, and integrations that send subscription events to attribution, analytics, and marketing tools. Adapty publishes a widely cited annual report on the state of in-app subscriptions based on billions of dollars of tracked revenue across thousands of apps. It competes with other subscription infrastructure providers in the mobile space. Adapty offers a free tier up to a monthly tracked-revenue threshold, with paid plans that scale by tracked revenue and add more experimentation, analytics, and support. It provides SDKs for native iOS and Android as well as cross-platform frameworks like Flutter, React Native, and Unity, and a server-side API for validating and managing subscriptions from a backend.