---
title: "Sure"
description: "Infrastructure for brands and carriers to embed digital insurance"
url: "https://shippin.io/products/sure"
---

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# Sure

> Infrastructure for brands and carriers to embed digital insurance

| Field | Value |
|---|---|
| Website | https://sure.com/ |
| Category | Insurance |
| Pricing | Paid |
| Launched | 1 October 2026 |
| Upvotes | 0 |
| Builder | [@shippinio](https://shippin.io/users/shippinio.md) |
| Logo | https://img.logo.dev/sure.com?token=pk_aazUW6Q3T3mf77KpXTSxcw |
| Cover | https://img.logo.dev/sure.com?token=pk_aazUW6Q3T3mf77KpXTSxcw&size=512 |

## About Sure

Sure is an insurance technology company that provides the infrastructure for embedding insurance into other products. Global brands and insurance carriers use Sure's platform to build, launch, and operate digital insurance programs, handling the pieces that make selling insurance hard: quoting and underwriting integration, policy issuance and administration, billing, claims, compliance and regulatory filing across jurisdictions, and the customer-facing purchase and servicing experiences. Through Sure, a car company, a payments company, or a retailer can offer relevant coverage at the moment a customer is buying a product, with the policy sold under the brand's name but run on Sure's rails and backed by a licensed carrier. Sure describes its ambition as building a network for insurance transactions between carriers, brands, and consumers analogous to what card networks did for payments, and it has added products like automated verification of insurance coverage for use cases such as property management. It powers embedded programs for large consumer brands and financial companies. Sure is sold as a paid enterprise platform, typically earning fees on the premium and transactions flowing through its system plus platform and implementation charges, rather than being sold to individual consumers.

## Similar products

| Product | Tagline | Category | Upvotes | 30-day revenue |
|---|---|---|---|---|
| [Embroker](https://shippin.io/products/embroker.md) | Digital commercial insurance brokerage for startups and tech | Insurance | 0 | - |
| [Insurify](https://shippin.io/products/insurify.md) | Compare car and home insurance quotes from top providers instantly | Insurance | 0 | - |
| [Vouch](https://shippin.io/products/vouch.md) | Insurance built for startups and high-growth companies | Insurance | 0 | - |

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