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Softr is a no-code platform for building web applications, client portals, internal tools, and websites by arranging prebuilt blocks on a canvas. Users assemble interfaces from components like lists, tables, kanban boards, calendars, charts, forms, and detail pages, and connect them to data either in Softr's own built-in database or in external sources such as Airtable, Google Sheets, Notion, HubSpot, and SQL databases on higher plans. It handles the parts of an app that are tedious to build, including user authentication, membership and permission rules that control who can see and edit which records, conditional visibility, payments, and email notifications, so a small team can stand up a gated portal or an operations tool without a developer. Softr has invested in AI, with an app generator that produces a working interface from a description and an assistant that can answer questions using a company's connected data inside its apps. It is aimed at non-technical operators, agencies, and startups that need functional software quickly rather than a custom build. Softr offers a free tier with limits on app users and features, and paid plans that scale by the number of internal and external users and unlock more data sources, custom domains, and advanced permissions.