Smartly

Smartly is an advertising technology platform that helps large brands and agencies automate the production, management, and optimization of social and digital advertising at scale across channels including Meta, TikTok, Pinterest, Snap, Google, and connected TV. Its creative tools let teams generate large volumes of on-brand ad variations from templates and product feeds, so a retailer can automatically produce localized, personalized creative for thousands of products without manually designing each ad. On the media side, Smartly provides automated campaign management, budget allocation, and bid optimization rules that shift spend toward better-performing audiences and creative based on live results. The platform also includes reporting that consolidates performance across channels and a workflow layer for the approvals and collaboration that large advertising operations require. Smartly has expanded through acquisitions to cover more of the creative-to-media lifecycle, adding design collaboration and AI-assisted creative generation, positioning itself as an end-to-end system rather than a point tool. It is aimed at enterprise advertisers and agencies managing significant budgets and high creative volume, where the manual work of building, launching, and iterating on campaigns across many platforms becomes a bottleneck. Pricing is enterprise and typically based on a percentage of the ad spend managed through the platform.