Smartico

Smartico is a platform that combines customer relationship management automation with gamification, built specifically for the online gaming and betting industry. Its CRM side lets operators design automated, real-time marketing journeys across email, SMS, push, and on-site messaging, triggered by player behavior and segmented using analytics and predictive models that estimate things like churn risk and player value. Its gamification side provides mechanics operators use to drive engagement and retention, including missions and quests, tournaments and leaderboards, badges and levels, and a library of free-to-play mini-games such as prize wheels, scratch cards, and loot boxes, along with a bonus and reward engine and jackpots. The two sides are unified so that gamification progress and rewards can be orchestrated by the same automated campaigns that handle communications, giving operators one system instead of separate CRM and gamification vendors. Smartico was founded in 2019 by industry veterans and is used by a large number of online casino and sportsbook operators internationally, with expansion toward regulated markets including the United States. It is sold as a paid enterprise platform, typically priced based on player volume, messaging, and the modules an operator enables. It integrates with the major casino and sportsbook platform providers so that player data, wallet events, and game activity feed the same automation and gamification engine.