Persona

Persona is an identity verification platform that helps businesses confirm a new user or customer is really who they claim to be during signup, combining government ID verification, biometric selfie checks, database lookups, and other verification methods into a single configurable workflow rather than requiring a company to build and maintain integrations with multiple separate identity verification vendors itself. Businesses can configure exactly which verification steps a new user needs to complete based on their own risk tolerance and regulatory requirements, such as requiring a government ID scan and a live selfie match for a financial services signup, while a lower-risk marketplace listing might only need basic email and phone verification, all managed through the same underlying platform rather than separate point solutions for each check. Persona's orchestration layer lets companies route different users through different verification flows based on risk signals, geography, or the specific product a user is signing up for, adapting the friction of verification to the actual risk of a given signup rather than applying a uniform, one-size-fits-all check to every user regardless of context. Its dashboard gives compliance and trust and safety teams visibility into verification outcomes and helps manage the manual review queue for cases that automated checks can't resolve with full confidence. Persona is used by fintechs, marketplaces, and other platforms that need to verify real users are behind an account, both to satisfy regulatory requirements and to reduce fraud and fake account creation.