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Partiful is a party planning app focused on casual, social gatherings rather than formal events or ticketed shows. A host creates an event page with a customizable design, choosing from animated themes, effects, and photo backgrounds that have become recognizable for their playful, meme-friendly aesthetic, then shares a single universal link that works for anyone regardless of whether they have the app. Guests RSVP in a tap, and the host gets real-time attendance tracking, the ability to send text-message blasts and reminders that arrive directly as SMS, comment threads with GIFs and photos on the event page, optional questionnaires, capacity limits with waitlists, and co-host controls. After the event, shared photo albums let attendees collect pictures in one place. Partiful also has a discovery side where users can browse public events, shows, and community gatherings in their area. The app grew quickly among younger users as a default alternative to group chats and older invitation services, adding millions of users in 2025 and drawing comparisons to, and competition from, larger technology companies moving into social event planning. It is completely free to use, with no paid tier, and the company has so far focused on growth and engagement rather than direct monetization of hosts.