Make

Make, formerly known as Integromat, is a visual automation platform that lets users design multi-step workflows connecting hundreds of apps and APIs through a canvas that shows the entire flow of data as it moves between steps. Where many automation tools present a simple linear list of steps, Make's visual builder shows branching logic, routers, and parallel paths directly on the canvas, which makes it easier to build and debug more complex automations, like syncing data across multiple systems with conditional logic, than a strictly linear tool allows. Make supports webhooks, custom API calls, and data transformation functions directly within the builder, giving technically inclined users a lot of the flexibility of writing custom integration code without needing to actually write and host a script themselves. Its execution history logs every run of a workflow with full data payloads at each step, which is valuable when debugging why an automation didn't behave as expected in production. Make is used by startups and small operations teams to automate everything from lead routing and customer onboarding sequences to internal reporting pipelines that pull data from multiple tools into one place. Its pricing is based on the number of operations a workflow consumes per month, which lets small teams start cheaply and scale spend as automation usage grows across the business.