About Lookback
Lookback is a user research platform built for conducting live, moderated user interviews and usability testing sessions, giving researchers video conferencing, screen sharing, and note-taking tools purpose-built for the specific workflow of running and later analyzing qualitative research sessions, rather than using generic video call software not designed with research observation in mind. During a live session, researchers can invite observers, such as other product team members, to watch without participating directly, and Lookback's timestamped note-taking lets whoever is observing tag key moments during the session, like when a participant expresses confusion or delight, which makes it much faster to find and revisit the important moments later without re-watching an entire recorded session from the beginning. Its recording and highlight reel tools let researchers pull together specific clips across multiple participant sessions into a single highlight reel, which is a far more persuasive way to share research findings with stakeholders than a long written report alone, since seeing and hearing real users struggle with a specific part of a product tends to land with more impact than a bullet point summarizing the same finding. Lookback also supports unmoderated, self-guided testing for teams that want to gather feedback asynchronously without scheduling live sessions with every participant. It's aimed at UX researchers and product teams who conduct regular qualitative research and want tooling purpose-built around the moderated interview and usability testing workflow specifically.
