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Going, formerly known as Scott's Cheap Flights, is a subscription service that monitors airfare pricing and sends members alerts when it finds significant flight deals departing from their home airports, aimed at travelers who want to save meaningfully on flights without spending hours manually searching multiple booking sites and airline websites for deals themselves. Members set their home airports and travel preferences, and Going's team of flight deal analysts, combined with pricing data and algorithms, identifies mistake fares, seasonal sales, and unusually low-priced routes, then sends an alert before the deal typically disappears, since many of the best fares are only available for a short window before airlines correct pricing errors or demand catches up. Going's free tier sends occasional deals for a member's home airport, while its paid Premium and Elite tiers unlock faster alerts, deals from additional airports, and international business class deal alerts, which matters because the best deals are often gone within hours and free-tier subscribers typically see them later than paying members. Beyond flight deals, Going provides broader travel content and guidance on flexible trip planning, encouraging members to build travel plans around available deals rather than searching for flights to a single fixed destination and date. It's aimed at frequent and aspirational travelers who want to fly more for less without becoming a full-time deal-hunter themselves.