Frase

Frase is a content optimization platform that generates AI-powered content briefs by analyzing the top-ranking pages for a target search query, giving writers a structured outline of the questions, subtopics, and headings that competing content commonly covers, which helps a writer plan a genuinely comprehensive article before starting to write rather than discovering gaps only after publishing and checking rankings later. Its research tool pulls in the specific questions real searchers ask around a topic, sourced from data like "People Also Ask" results, letting content teams directly address the actual questions an audience has rather than guessing at likely subtopics based on intuition alone. Frase's built-in AI writing assistant can help draft sections of an article directly from the generated brief, though the tool is positioned more around research, structure, and optimization than as a pure AI content generator meant to write entire articles unsupervised. Its content scoring, similar to competing tools in the category, evaluates a draft against the topical coverage and structure of top-ranking competitor pages, giving writers a concrete target to optimize toward as they write and revise. Frase also includes analytics that track how existing published content is performing in search over time, helping content teams identify older articles that need a refresh. It's aimed at content marketers and SEO teams who want research and optimization tightly integrated into the actual writing process.