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Framer is a design and website publishing tool that lets teams go from a visual design straight to a live, production-ready website without handing a design off to a separate development team for implementation. Its canvas works like a familiar design tool, with layers, components, and auto-layout similar to what designers already expect, but every element is also a real, responsive web component under the hood, so what a designer builds is what actually ships rather than a static mockup that still needs to be coded. Framer's AI features can generate a starting website from a text prompt or a reference image, which gives non-technical founders and marketers a fast way to get a professional-looking site live, while more advanced users can still add custom code components, CMS-driven content, and interactive animations for a fully custom result. Its built-in CMS lets marketing teams manage blog posts and other structured content without a developer, and A/B testing and SEO tools are built directly into the publishing flow rather than requiring a separate plugin. Because Framer handles hosting, domains, and publishing directly, a site can go from design file to live URL in the same tool, cutting out the handoff friction that usually exists between design and engineering. It's used by startups, agencies, and marketing teams that need fast, high-quality websites without a full custom development cycle for every page.