Finaloop

Finaloop is an accounting and bookkeeping platform built specifically for e-commerce and direct-to-consumer brands, replacing the monthly-close model with continuously updated books that reflect the previous day's activity. It connects to the tools online sellers actually use, including Shopify, Amazon, Stripe, PayPal, TikTok Shop, marketplaces, payment processors, inventory systems, and ad platforms, and automatically reconciles the messy, high-volume transaction data those sources produce, such as split payouts, fees, refunds, chargebacks, and sales tax. Finaloop's engine handles e-commerce-specific accounting problems that generalist bookkeeping services struggle with, including accrual inventory and cost of goods sold tracking, so a founder can see true gross margin and profitability by day rather than waiting weeks for a bookkeeper to catch up. The platform provides real-time dashboards for cash, profit, inventory value, and key metrics, plus year-round access to accountants for questions, and it prepares financials and tax packages for filing. Finaloop offers historical catch-up bookkeeping when a brand switches over, and a financial guarantee backing the accuracy of the books it produces. It targets growing online brands doing meaningful revenue that need investor- and lender-ready financials without hiring an in-house e-commerce accountant, and pricing scales with a brand's annual revenue.