Durable

Durable is an AI website builder aimed at small, often service-based businesses and solo entrepreneurs, promising to generate a complete website in under a minute from a short description of the business. Its AI produces the pages, layout, marketing copy, and images tailored to the type of business, such as a cleaning service, personal trainer, photographer, or consultant, and the user edits from there rather than starting with a blank canvas or a generic template. Durable has expanded beyond the website into a small suite of tools for running a one-person or small business: a lightweight customer relationship manager, invoicing and payments, a bookings tool that syncs with Google Calendar, and an AI marketing assistant that drafts posts and emails, with SEO features to help the site get found. The pitch is removing the time, cost, and technical barriers that keep many small ventures from having a professional online presence and basic operational software. Founded in 2022, Durable is targeted squarely at local and freelance businesses rather than designers or larger companies. It offers a free plan to build and preview a site, and a paid subscription that includes publishing with hosting and a custom domain plus the CRM, invoicing, and marketing tools.