Calm

Calm is a consumer app for meditation, sleep, and stress management, and one of the two best-known brands in the category. Its content library includes guided meditations for focus, anxiety, and self-esteem, breathing exercises, Sleep Stories narrated by well-known voices, ambient soundscapes and music, movement and stretching sessions, and masterclasses from experts, organized so a new user can follow structured programs or drop into a single session. The app is designed around daily habit-building, with a Daily Calm meditation, reminders, and streak tracking. Beyond the direct-to-consumer subscription, Calm sells to employers and health plans through Calm Business and has a clinical arm, Calm Health, that offers screening and programs for conditions like depression and anxiety and can connect users to care. The company has struck partnerships to distribute its content, including tie-ins with entertainment brands and music platforms. Calm is one of the highest-grossing apps in its market with millions of paying subscribers. It is free to download with a limited selection of content, and a paid Calm Premium subscription, billed annually or monthly, unlocks the full library across all devices, with separate pricing for the business and health offerings.