Attio

Attio is a CRM built around the idea that customer data should be as flexible and powerful as a spreadsheet or database, while still offering the workflow automation and collaboration features of a modern SaaS product. Every object in Attio, whether that's a company, a person, or a deal, can be customized with unlimited fields and connected through flexible relationships, so a team isn't boxed into the rigid data model that comes standard with most legacy CRMs. Attio automatically enriches company and contact records with data pulled from the web and from a team's connected email and calendar, building a live map of relationships and interaction history without requiring manual data entry from sales reps. Its workflow automation lets teams trigger actions like Slack notifications, email sequences, or task creation based on changes in the CRM, similar to how a modern automation tool works, which lets a small revenue team encode a lot of process directly into the CRM instead of managing it through side channels. Real-time collaboration features mean multiple team members can view and edit records simultaneously, and reporting dashboards can be built from any combination of the flexible data model rather than being limited to a handful of pre-defined report types. Attio is aimed at startups and scale-ups that want a CRM that adapts to their process, rather than a company that has to adapt its process to fit rigid CRM software.