Ada

Ada is an enterprise platform for building and operating AI agents that automate customer service across chat, email, voice, and social messaging. Companies connect Ada to their knowledge sources and business systems, such as Zendesk, Salesforce, and Shopify, and it deploys an AI agent that answers questions and completes tasks like checking order status, processing simple changes, and routing complex cases to human agents with context attached. Ada positions itself around measurable automated resolution, reporting that its agents resolve a large majority of inquiries without human involvement for mature deployments, and it provides tools to test changes, review transcripts, and coach the agent so performance improves over time. The platform supports many languages from a single configuration and includes enterprise security and compliance certifications covering standards like SOC 2, GDPR, HIPAA, and PCI DSS. Ada is aimed at mid-market and large companies with high support volume that want to reduce cost per contact and offer faster, around-the-clock service, and it is commonly adopted by consumer technology, fintech, e-commerce, and subscription businesses. Pricing is quote-based and enterprise-oriented, often structured around the volume of conversations or automated resolutions, and the company runs an annual customer conference and publishes research on AI in customer experience.